Fair revision?

The Great Singapore Transport Fare Sales!
Up to 4.6% Fare Reduction
Hurry, limited time only*
Everywhere must go

Well, the transport fare revision is finally out, and it is going to kick in in April 2009. But it is good only for one year, up till 30April 2010. How typical of the PTC and the public transport companies to set a time cap. This fare revision almost looks like a great transport fare sale. The smart copy writer who came up with the travel ad "The world is on sale, everywhere must go" could have anticipated this Great Singapore Transport Fare Sales.

We are used to Robinson's sales, and Metro (no, not the transport type in this case) sales, etc., but an SBSTransit / SMRT sales is on for a year? So should I rush to take more bus and train rides, just so that I enjoy the sales discounts, no matter that I really don't need to get from point x to point y, just like what many people do when retailers put up sales promotions and people just buy up the discounted products when they really don't need the products on sales?

And please don't tell me the public transport companies are sacrificing $xx million here and there as if they are doing anybody a favour. After more than 30 years in the public transport business, they still haven't really gotten their act together. Otherwise why do you think that people continue to be willing to pay an arm and a leg for private transport?

* promotion ends 30 April 2010